The iPhone ‘Secret’

June 5th, 2008

If you haven’t caught on to the theme of the day yet, well here it is: iPhone. Specificially the new, highly anticipated 3g iPhone that’s supposed to be announced next week.

Apple has already said that they are expecting to sell 10 million units this year. With reports of iPhone shortage everywhere for the last couple months, obviously they already had something big planned in order for Apple to hit the 10 million target.

Forbes just released an article on how they managed to keep this a secret until now. All the clues are there too:

By May 6, it became clear that AT&T was getting ready for something big, with a blogger publishing an all-hands memo to employees at AT&T stores telling them they couldn’t take vacation time between June 15 and July 12. That news hit amid widespread reports of iPhone shortages in Europe and across the U.S.

Want to know how Apple managed to keep this a secret?  Check out the article here.

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