iPhone users are leading the move towards phones as primary point of internet acces

June 22nd, 2009

New research on iPhone and iPod Touch reveals a lot of interesting data.  According to AdMob, more than 40% of iPhone and iPod touch users access the Internet more frequently from a mobile device than a computer. The two products have different demographics, and purchasing plans provide some clues to what promotions will be effective for reaching them.    More than 70 percent of users on both the iPhone and iPod touch are male.  iPhone users are more likely to have children than iPod touch users, most likely due to the age difference in the two groups. 46 percent of iPhone users have children, compared to only 28 percent of iPod touch users.   In the next six months, iPhone users plan to purchase clothing (57 percent), entertainment (47 percent), and travel (45 percent), while iPod touch users plan to purchase clothing (61 percent), entertainment (53 percent), and cell phones (36 percent).