Are old-school coupons the best mobile marketing tactic?

June 30th, 2009

As more commerce is conducted on phones, marketers are experimenting with the best ways to reach consumers. Steve Smith likes good old coupons, and thinks that “few traditional marketing formats map so well to the phone. Instead of clipping, storing and remembering to carry these paper savings certificates, a mobile device makes it so much easier to locate the right discount and use it on the spot.”