Mobile marketing Q&A: “Beyond the banner,” relevance generates engagement

July 22nd, 2009

Tom Foran says that “mobile is not simply a repurposed desktop campaign; it must leverage the utility of the device (e.g. click-to-call, click-to-video, click-to-map a dealer/retail location, click-to-buy on iTunes)……the mobile landscape is uncluttered and generating CTRs and user engagement.”