A perfect storm for mobile coupons

July 24th, 2009

Mobile coupons create the ability to influence purchasers in real time at point of purchase, and the ability to utilize information connecting mobile usage to offline purchasing.  Gregg Stewart also points out that paid search delivers sales and purchase behavior data, and that this is underemphasized in the Interactive Advertising Bureau’s Mobile Buyers Guide.  http://www.iab.net/media/file/mobile-buyers-guide-web.pdf

Key research also cited: a recent PROMO magazine poll revealed that more than 25 percent of U.S. marketers were investing in SMS and digital coupons, which remains far behind investing in other digital media such as e-mail, blogs, display, and search.  wenty-four percent of U.S. mobile phone users who have participated in a mobile marketing campaign receive alerts for special sales or discounts for products and services, while 22 percent obtain mobile coupons that can be redeemed at stores or restaurants.