Mobile payments to reach one third of all mobile users in developing markets by 2014

July 31st, 2009

Ovum predicts that the most likely scenario will be where penetration reaches between 30 per cent and 40 per cent of the emerging market’s mobile users in 2014. If market barriers are effectively addressed, an optimistic scenario could see mobile money services reaching between 60 per cent and 70 per cent of the mobile users in the emerging market by 2014. According to one of the report’s co-authors, “recruitment, training, ‘incentivising’ and support of networks of mobile money agents will be key to service providers’ mobile money strategies.”