Gartner says mobile advertising to grow 74% this year

September 3rd, 2009

Mobile ad spending worldwide will grow 74% this year to $913.5 million, but not accelerate until 2011. By 2013, mobile ad spending to surpass $13 billion, with the Asia-Pacific region leading the way, followed by North America and Europe.

The report states that “the growth in mobile advertising revenues is primarily driven by mobile Web banner ads, but it also has a strong growth component from mobile search, downloadable applications and SMS advertising. ” Increased consumer use of smartphones is driving the growth — Gartner expects smartphones to account for 45.5% of all mobile phone sales in 2013, up from just over 9% in 2008.