Women, Seniors, and Teens spike mobile usage
October 1st, 2009
Twenty somethings move over, Mobile Crunch reports that women, seniors, and teens gave mobile a big push this year. The stats were unveiled in the latest Nielsen study.
Mobile and gender
From celebrity news to shopping, mobile Web usage by women traversed a variety of subjects and actions in July, including online shopping and social networking. Women were 1.4 times more likely to visit People.com and use AT&T search via a mobile Web device in July.
| Top 10 Mobile Web Sites Among Women Ranked by Audience Composition % in July 2009, U.S. | ||||
|---|---|---|---|---|
| RANK | Site | % Unique Audience Composition | Composition Index By Unique Audience | Unique Audience (000) |
| 1 | People | 68 | 143 | 1,146 |
| 2 | AT&T Search | 68 | 142 | 564 |
| 3 | Horoscope.com | 66 | 138 | 558 |
| 4 | Target | 63 | 133 | 678 |
| 5 | MySpace.com | 58 | 121 | 4,116 |
| 6 | Kraft Foods | 58 | 121 | 438 |
| 7 | T-Mobile | 56 | 118 | 1,522 |
| 8 | AOL Search | 56 | 119 | 747 |
| 9 | 55 | 117 | 8,171 | |
| 10 | Sprint News | 55 | 116 | 630 |
| Source: The Nielsen Company | ||||
In July, men’s mobile Web interests centered on news, sports and online games. Men were 1.8 times more likely to visit Gizmodo – the technology news site – via a mobile phone, making it the No. 1 Web site visited by men on their mobile devices in July in terms of unique audience composition.
| Top 10 Mobile Web Sites Among Men Ranked by Audience Composition % in July 2009, U.S. | ||||
|---|---|---|---|---|
| RANK | Site | % Unique Audience Composition | Composition Index By Unique Audience | Unique Audience (000) |
| 1 | Gizmodo | 95 | 180 | 826 |
| 2 | Maxim | 94 | 179 | 566 |
| 3 | NBA | 91 | 172 | 1,214 |
| 4 | IGN | 91 | 173 | 916 |
| 5 | NFL | 89 | 168 | 1,819 |
| 6 | Drudge Report | 89 | 168 | 626 |
| 7 | Business Week | 88 | 167 | 536 |
| 8 | CNET | 86 | 162 | 1,759 |
| 9 | CBS Sports | 86 | 163 | 1,162 |
| 10 | Wired | 86 | 162 | 523 |
| Source: The Nielsen Company | ||||
Entry Filed under: Obopay in the news
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