Mobile isn’t the next big thing. It is the big thing.

October 5th, 2009

Mobile isn’t burgeoning anymore, it has arrived. How can we tell? How can’t you?

Starbucks has adopted mobile payments in its stores. Amazon debuts a payment system. Mobile phone stores are almost equaling the number of coffee shops on local streets.

Maybe that’s an exaggeration.

But, we’ve seen AT&T, Verizon, T-Mobile, and MetroPCS stores open all within one block of one another – and even watched mobile phone companies enter fertile markets such as rural Africa and India.

Were the fast food wars even this explosive?