Virtual currencies viable business model for gaming companies

November 10th, 2009

PaidContent.org asked if virtual currencies can help bridge the gap between paid and free content in this article. It’s no surprise that “Virtual goods and micro-transactions have been driving the billion-dollar online games industry across Asia for years,” as the piece states. What’s most interesting is how virtual currencies can also help the online publishing market. The feature points to four points on how to make this happen, the right economic climate; getting people to pay in increments is easier than you think; readily adoptable payment platforms already exist – Obopay has one! – and future acquisitions and investments are on the horizon.