Ho, ho, holiday shopping goes mobile, says Deloitte

November 12th, 2009

Sue Walsh brought up a good point in Gadgetell on Deloitte research that found holiday shoppers are going mobile this year. Walsh wrote, “A new study out by Deloitte has found that more consumers then ever plan to use the web and their cellphones to find those bargains.  They surveyed over 10,000 consumers about their holiday shopping plans. The study found that 45% plan to use their cell phones to research prices and 32% will use them to search for discounts.  25% will even go so far as to actually buy gifts on their phones.”

What do you think? Will you shop with your mobile phone? What will you consider buying with it? For you merchants, will you sell items through a mobile platform this year?