Don’t worry, be happy (about your small business SEO)

November 19th, 2009

There are admittedly so many articles on how to improve your search engine optimization, but few which actually speak to the fears of the small business when deciding how to manage online search campaigns. Stoney DeGeyter wrote a very clear and thoughtful 5 step way to not “blow your SEO (budget).” What makes the post “clear” and “thoughtful”? Here’s our feedback:

1) It’s a numbers game – While there is never one way to skin a cat, there has to be a few best ways to get it done. Stoney could have listed the top 1,243 ways to improve the SEO of a small business. But, all in all 5 is good, especially because among his list are ideas which lead to others. For example, stop trying to rank #1 on Google, and “build a site that actually deserves to be #1″ is sound advice.

2) Forgettaboutit (the competition, that is) – Well, not all together. Though, there is some truth to what Stoney adds in when he points that too heavy a focus on the competition is not good because you, the small business owner, only knows so much about your competitor. However, there are tools online to help you learn more…

3) In the short / long terms – Just because everything seems so instant today, doesn’t mean your SEO results will be, Stoney says. That’s true too. Keep an eye on both, though. Don’t forget that a lot can be accomplished in the now. The results may not be as good as say 2 months from now, but don’t write that off as only having to invest a small amount in your SEO program. If you’re going to do it, do it right, and consistently from the get go.

The Obopay Team