We lucked onto the Google Mobile site and found this great how to help your business go mobile. Google called businesses “marketers” and we call them merchants, but all are one in the same. Here’s information directly from Google:
“Did you know that 50% of all new internet connections in 2009 will come from mobile phones? More and more people worldwide are accessing the web with their mobile phones, making mobile an important platform for marketers to reach their audience. Mobile creates the opportunity to individually engage with more people than any other channel. So, here are some tips from Google to help you reach your audience on mobile phones and drive results for your business.”
And, here’s an idea from Obopay:
Once you’ve set-up your business to go mobile you can collect customer payments instantly – and for free – using Obopay, of course! Click start right now to learn more!
October 15th, 2009
Mobile marketing firm Txtstation is still collaborating with Verizon Wireless to launch an interactive in-park mobile campaign, taking fan participation to a new level. You can not text the team’s manager to call plays, however.
August 24th, 2009
Look to Android first, says Rita Chang, as analysts think its open-source nature could fuel “explosive” growth. And consider the mobile web, rather than the app route.
August 15th, 2009
Full report is for subscribers only, but there is a summary available. Key takeaways are that mobile marketing budgets are growing, and the number of marketers looking towards mobile is also growing.
August 10th, 2009
A public review period has begun. The MMA is comprised of agencies, advertisers, hand-held device manufacturers, carriers and operators, retailers, software providers and service providers, and other companies focused on marketing with mobile devices.
August 10th, 2009
Mobile coupons create the ability to influence purchasers in real time at point of purchase, and the ability to utilize information connecting mobile usage to offline purchasing. Gregg Stewart also points out that paid search delivers sales and purchase behavior data, and that this is underemphasized in the Interactive Advertising Bureau’s Mobile Buyers Guide. http://www.iab.net/media/file/mobile-buyers-guide-web.pdf
Key research also cited: a recent PROMO magazine poll revealed that more than 25 percent of U.S. marketers were investing in SMS and digital coupons, which remains far behind investing in other digital media such as e-mail, blogs, display, and search. wenty-four percent of U.S. mobile phone users who have participated in a mobile marketing campaign receive alerts for special sales or discounts for products and services, while 22 percent obtain mobile coupons that can be redeemed at stores or restaurants.
July 24th, 2009
Tom Foran says that “mobile is not simply a repurposed desktop campaign; it must leverage the utility of the device (e.g. click-to-call, click-to-video, click-to-map a dealer/retail location, click-to-buy on iTunes)……the mobile landscape is uncluttered and generating CTRs and user engagement.”
July 22nd, 2009