It’s not a “mobile strategy” that you need. It’s a “brand strategy with a plan for determining mobile tactics….when you’ve found the right roles for mobile in your strategy for reaching, motivating, providing value to, and interacting with consumers.” Use mobile marketing not by itself, but to complement print, out-of-home, radio, local, and TV advertising.
July 9th, 2009
The Mobile Marketing Association has released the latest version of its U.S. Consumer Best Practices Guidelines for Cross-carrier mobile content services.
July 2nd, 2009
As more commerce is conducted on phones, marketers are experimenting with the best ways to reach consumers. Steve Smith likes good old coupons, and thinks that “few traditional marketing formats map so well to the phone. Instead of clipping, storing and remembering to carry these paper savings certificates, a mobile device makes it so much easier to locate the right discount and use it on the spot.”
June 30th, 2009
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