CEO Carol Realini on What’s Next with Obopay and Mobile Payments

Carol Realini, CEO Obopay, Inc.
Carol Realini is the driving force behind Obopay which has allowed customers to send and receive money through mobile phone SMS since 2005. In this exclusive NEXTcast interview, Realini reveals Obopay’s strategy to bring mobile payments to the masses. Listen to the interview
March 9th, 2010
Recent data is pointing to the explosive growth of mobile payments and now Thomas A. Layman, a former chief economist at Visa Inc. and the founder and president of Global Vision Group in San Mateo Calif., said “that recession-wracked consumers likely would warm to mobile payment technologies that could help them better manage their spending,” as reported in MobileBanker.
October 16th, 2009
Carol Coye Benson from PaymentsViews talks with Michael Diamond, Senior Vice President of Business Development at Obopay, about Obopay’s current status and future plans.
August 6th, 2009
The frontiers of mobile payment and promotion continue to expand. As examples, see this piece about a new study showing that many consumers with web-enabled cell phones have an interest in scannable mobile coupons. Digital coupons are sent to cell phones upon consumer request and redeemed by a retail cashier that scans the cell phone display screen, which holds product unique barcode information. Since this concept can easily be married to true mobile payment it’s easy to see how creative marketers can be. Another innovative promotion: HarperCollins is using bar codes on the back of book jackets, to enable consumers to scan them with mobile device cameras and connect directly to supplementary Internet content about the book they’ve just bought, including video interviews with the authors.
June 22nd, 2009
Marin Perez at InformationWeek reports that MasterCard has rolled out in the United States a payment service that enables users to do person-to-person transfers with their cell phones or smartphones. The service, called MoneySend, is a technology collaboration with Obopay, and it lets customers send and receive funds through text messages, mobile browsers, dedicated mobile applications, and a desktop PC. The company said this service is a flexible solution that has multiple real-life applications. One example is that parents could use it to send money to college kids, and it could potentially be used for virtual goods in social networks as well.
June 17th, 2009
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The new Obopay BREW application is now available to Verizon Wireless subscribers with a data plan and access to Verizon GetitNow services. The new application has a new 6-Digit PIN for increased security.
Existing Obopay BREW application users, can continue to use their existing BREW application but we advise that users terminate their subscription to the Obopay BREW client application and download the new FREE BREW application to their GetItNow Mobile handset. The NEW FREE Obopay BREW application is available from your mobile phone at: |
- Tools on the Go – in GetItNow
- Featured Applications – in GetItNow
- Shopping – in GetItNow
- Business / Tools – in GetItNow
- And a new feature is available for Verizon Wireless subscribers to send a SMS message with “OBOP” to 2777
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Technorati Tags: Verizon, Obopay, Mobile App, Brew App, GetItNow, Mobile Tools
September 17th, 2008
I was out at lunch today and saw that another sign that mobile payments is becoming more popular, which is great since mobile payment is obviously the core of Obopay. Anyway, I took a picture of it:

I am surprised that paying for parking with your phone is not a bigger deal here in the Bay Area. I mean, if you have been to (or live in) the Bay Area should know how much we end up spending on parking meters, especially in San Francisco. It’s such a hassle finding coins to feed the meter too.
This paying by phone thing is great. I read somewhere a while back that they were trying to implement this for BART too. Not sure how that’s going, but can you imagine if you can just swipe your phone across the subway in New York? That’d be awesome!
Technorati Tags: cell phone, payment, bay area, san francisco, obopay, mobile payment, hassle
June 17th, 2008
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