Women, Seniors, and Teens spike mobile usage

Twenty somethings move over, Mobile Crunch reports that women, seniors, and teens gave mobile a big push this year. The stats were unveiled in the latest Nielsen study.

Mobile and gender

From celebrity news to shopping, mobile Web usage by women traversed a variety of subjects and actions in July, including online shopping and social networking. Women were 1.4 times more likely to visit People.com and use AT&T search via a mobile Web device in July.

In July, men’s mobile Web interests centered on news, sports and online games. Men were 1.8 times more likely to visit Gizmodo – the technology news site – via a mobile phone, making it the No. 1 Web site visited by men on their mobile devices in July in terms of unique audience composition.

October 1st, 2009

Gartner says mobile advertising to grow 74% this year

Mobile ad spending worldwide will grow 74% this year to $913.5 million, but not accelerate until 2011. By 2013, mobile ad spending to surpass $13 billion, with the Asia-Pacific region leading the way, followed by North America and Europe.

The report states that “the growth in mobile advertising revenues is primarily driven by mobile Web banner ads, but it also has a strong growth component from mobile search, downloadable applications and SMS advertising. ” Increased consumer use of smartphones is driving the growth — Gartner expects smartphones to account for 45.5% of all mobile phone sales in 2013, up from just over 9% in 2008.

September 3rd, 2009

Pew Research on mobile: African-Americans fastest growing segment of mobile users

A survey of more than 2,000 Americans shows that mobile web access is helping to reduce the digital divide: 29 percent of African-Americans use the mobile web on an average day.  Nineteen percent of all Americans access the mobile web on a typical day, representing 73% growth since December 2007.

1 comment July 24th, 2009

Nvidia’s chipset may debut later this year, will bring near-desktop power to mobile

The outstanding power and lower battery consumption could prove to be a huge driver of greater smartphone penetration and mobile web usage.

June 30th, 2009

Obopay expands into India

As some of you probably already heard, we have officially expanded into India! About a week ago, we announced that we just reached a partnership with YES bank.

Taken directly from our press release:

“With Obopay, YES BANK customers securely and instantly transfer money to and from any mobile phone number with Obopay’s mobile application, text message or mobile Web. YES BANK customers can instantly withdraw cash received using their YES BANK debit card.”

Read the whole press release on Forbes.

India’s mobile market is growing fast. For 2008, they have been adding more than 8 million customers a month! Needless to say, we are really excited about this new opportunity.

April 4th, 2008

Carol’s Reponse to Amazon TextBuyIt

Redherring.com interviewed Carol in their article about Amazon’s introduction of TextBuyIt. Here’s what Carol had to say:

” ‘This validates our market and it will get even more merchants and others interested in offering consumers the ability to purchase on the go,’ Ms. Realini said.

Despite the growing sophistication of mobile phones and the emergence of the mobile web, large banks and retailers in the U.S. have been reluctant to adopt mobile banking and mobile payments.

But Ms. Realini believes that those attitudes are changing, in part due to changing attitudes among consumers.

‘We have seen a lot of interest in mobile payments from all age groups,’ she said. ‘There are some people who need convincing around safety, but there is a whole lifestyle that has developed around mobile phones and mobile commerce is part of that.’ “

You can read the rest of the article here.

April 3rd, 2008